What Are Local Citations and Why They Matter

A plain explanation of citations for business owners who are new to the term.

A citation, defined simply

A citation is any mention of your business’s name, address, and phone number on another website — directories, industry sites, local news, and more.

Citations help establish that your business exists, operates where you say it does, and is reachable at the number listed.

Not all citations are equal

A citation on a relevant, well-established directory tends to carry more weight than one on an obscure, low-quality site.