How to Structure a Multi-Location Website for SEO

Guidance for service businesses that operate across more than one city or service area.

One page per meaningful location

Each service area with genuine local relevance deserves its own page with specific, non-duplicated content — not a single page with a city name swapped in.

Thin, templated location pages with little unique content rarely perform well and can even work against you.

Keep navigation clear

Visitors and search engines should be able to easily find the right location page from your main navigation or footer.