How Schema Markup Helps Local Businesses

A brief, non-technical explanation of structured data and why it’s worth having.

Structured data, explained simply

Schema markup is a way of labeling information on your website — like your business name, address, hours, or services — so search engines can read it more reliably.

It doesn’t change what’s visible to visitors, but it can help search engines display richer, more accurate information about your business.

Worth setting up once, correctly

Basic local business schema is a reasonable one-time technical improvement that continues to provide value with little ongoing maintenance.