How Often Should You Post to Google Business Profile

A reasonable cadence for keeping your profile active without treating it like a social feed.

Consistency over frequency

Posting once a week with genuinely useful updates is more valuable than posting daily with filler content. Updates about seasonal services, availability, or completed projects tend to be more relevant than generic promotional posts.

The goal is to show the profile is actively maintained, not to chase a specific posting quota.

Photos count as updates too

Adding recent photos of completed work or your team is a simple way to keep the profile feeling current between posts.