Choosing the Right Categories for Your Google Business Profile

Category selection is one of the more overlooked parts of a Google Business Profile — here’s how to approach it.

Primary vs. secondary categories

Your primary category should describe your core business as specifically as possible. Secondary categories can capture additional services, but shouldn’t be used to describe things you don’t actually offer.

Overly broad categories can dilute relevance, while overly narrow ones might miss searches that describe your business differently than you’d expect.

Revisit categories periodically

As your services change, your categories should too. This is a quick check worth doing every few months.